October 12, 2022
I found Shana through a Tiktok she posted in September where she showed her growth as an artist. It started out as creating designs for fun on a tablet and quickly grew into a full grown freelance business where she sells art on Society 6 and even worked with Urban Outfitters.
Art has always been a huge part of Shana’s life, where she took art classes throughout high school and minored in it. She began illustrating in 2018 and was able to dedicate more time to her skill and crafting a personal style during the pandemic. Her inspiration comes from everything around her, from social media to traveling, cool road signs, or funky patterns at the thrift store.
Working with Shana was effortless. I knew going into fall that I wanted to launch new merch and collab with an artist I hadn’t yet had the chance to. Finding Shana’s Tiktok allowed me to do just that. I inquired with her as soon as it caught my eye, and we were able to brainstorm, design, order samples and launch within a 5 week period.
I gave little direction, but mainly just the vibe I wanted and specific phrases I had been brainstorming. And then she took an idea and created imagery that’s fun for anyone to wear. I knew going into a fall launch I really wanted to play on the “til death do us part” portion of weddings and being a newlywed. Especially with Halloween only a few weeks away.
The matching sets are perfect for spooky season, and carrying you and your partner through the winter.
The next major subject I wanted to touch on was the way I advertise myself as a “professional hype girl” to my clients. I love words of affirmation and making people feel comfortable, but Lakshana took my vision and doubled it into two designs. One representing the southern cowgirl vibe I always love, and the other representing how truly bad ass business woman are.
Along with the badassery that is business owners, we created a big business energy tee and crewneck. This was inspired by the idea that small business owners have the biggest goals, dreams, hearts and visions for their lives. I wanted to encompass all of that into one retro piece any small business owner could wear with pride.
And of course, as a photographer who loves color, breaking it down on the dance floor and advertising as a photog for the party goers. I had to incorporate a tee that any of my clients would love to wear. The meet me on the dance floor tee was made for those Friday and Saturday nights out, letting people know where they can find you.
Have you ever been interested in launching your own merch shop and adding additional revenue into your already established business. You can get the step-by-step guide for how to DIY your next merch line HERE!
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