August 12, 2020
The amount of disheartening conversations I have had with my industry peers this week alone is… well, depressing. Watching some of the strongest business leaders I know even sway in times of struggle is tough. Although we know they are human, it still is crazy to be like “they are just like me right now, struggling both mentally and financially.”
I want to help. I want to help you take this time to pivot your business. To look for the good, and the time you have right now to invest in other areas, and one of those being creating passive income streams. These are products or things that you can do right now (literally today) in your business to create additional income. I know, I know. It may not come close to what you were projected to make this year. Or even, touch on the surface of that.
But, when things get tough we don’t just lay down and wait for the storm to pass. We freaking get up, and booty dance in that rain.
SELL MOBILE PRESETS
Lightroom mobile now has made it so easy to share your amazing photo style with everyone around you. You know all those instagram followers that love your feed, the consistency and the colors? SELL TO THEM!
Link your Lightroom desktop to your lightroom mobile, begin playing with mobile edits, create a variety of presets that still match your aesthetic and BAM. Slap a name on that, add a purchase button to your site and go for it. Not only are you adding a passive revenue stream, but you are making SO many people happy by allowing them to have a taste of your photos on mobile images they take with friends. Not only that, but you’re adding exposure to your photography style, and business name to help drive traffic back to you so when this whole mess is over you can hit the ground running.
OPEN A PRINT SHOP
If there is one thing you need to do today to increase your sales and income, let it be this one.
Simply make a gallery solely for any detail, travel or landscape photos you have ever taken. You can create it just like you would a client gallery. Turn off the downloads, turn on the connected shop, and link it to your site!
Add a watermark over images or whatever makes you feel comfortable, and then hit launch on that project. It’s a simple way to give your followers a way to shop your work and have it hang in their homes, while also adding to your wallet during a difficult time. Win, win.
BECOME AN AMAZON INFLUENCER
I have been an amazon influencer for awhile now. I post (not as regularly as I should) monthly favorites blog posts describing what I am loving or using during that time and simply link it back to my amazon account if applicable. If you are a photographer you have most likely been asked what camera you use, what hard drives, or anything of that sort. Sign up for amazon influencer, link them to your page and the next time someone asks you these things you’ll have an easy way to share with them all of your equipment, and maybe make a buck or two.
Want more tips and tricks for growing your business? That’s exactly what I aim to provide in my email newsletter.
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***this post does contain affiliate links where I do earn a small commission from items purchased. I only choose to share and support items and brands I actually stand behind***