February 27, 2020
When I first started my business, I NEVER even offered albums. No seriously, as a wedding photographer I refused. Simply because I’m not a graphic designer. I had no idea where to start, how to sell, to price, how to design, etc. And it seemed WAY too overwhelming to learn all of those skills while operating a business full time and, at the time, working as a waitress part time. There wasn’t nearly enough time in the day.
Now, here is where the beauty of Instagram and sharing free education comes in. It was right after Instagram stories came out in 2016 and I was trying to figure out a way to fulfill a clients wishes of having me create their album, but I literally had no idea where to go. Then I watched another photographers story as they chatted about a company they work with to design all of their clients albums and take it off their hands. They upload the images, fill out the design form with specifications and then just upload the designs to an album printing company when done, and tada. The company she was talking about was Align Album Design.
First things first, as soon as my clients receive their online wedding gallery full of images, I send them over a cute celebratory email! Something along the lines of YASSSSSS your wedding images are here! There’s instructions on how to share with family and friends and so on. At the very end of the email (if they preordered an album) I say something along the lines of…
P.S. Once you have had time to go through and relive your day we can get the album design process started! Go through your gallery and find around 100 of your all time favorites from your wedding day, trying to pick a few from every part or event of the day and label the favorites list as “Album.” That way I know exactly what those favs are for and can get them sent off to the designer to get an album in your hand faster!
I use Cloudspot for client galleries so it makes it super easy for clients to make lists for downloading their favorites, but also for designing their album! Depending on their album size I let them know that about 100 images is PLENTY to get their album design going. I highly encourage picking favs from every part of the day to help tell their entire story throughout the album.
How I get my photos from clients, quick turn arounds and whole experience!
As always, leave any questions or comments down below and i’ll be sure to respond!
Other posts you’ll fall in love with:
5 Ways to Use The Off Season Wisely
How to Photograph Black Clothing (For Brighter Photographers)
Thank You, Next (Photographer)
***this post does contain affiliate links. none of these are paid products that i am sponsored by. these are all real life items or things I love and stand behind***
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